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What skills should an SEO consultant have?

Since SEO consultants must know all the principles and algorithms to have a strong SEO, they must always keep their information and knowledge up to date. A good SEO consultant is always familiar with all Google algorithms such as Panda algorithm , Penguin algorithm, etc. In order to be able to provide specialized and useful advice for site owners, it must also have a strong articulation technique. On the other hand, having a good SEO requires some research, the consultant and SEO expert must have all the necessary information and skills for a thorough review. Be aware. Another skill that an SEO consultant and expert should have is the ability to focus on content strategies to help site owners better produce and publish content. SEO consultant should know the appropriate and effective keywords for different businesses to select the best keywords that are searched by more users. In addition, the SEO consultant must have other skills to be able to help site owners in relation to the site and social networks, producing quality content, examining the behavior of the audience, examining the behavior of the site competitors, and so on.

In order to have a good SEO and get the desired results, you must follow the principles of SEO, which is why you must be familiar with white hat and black hat SEO to be able to optimize legal and principled SEO.

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The backlink you put should include some features:

Link Score:

One of the features that your backlinks should have is that they should be of high quality. Google has announced that each link will be considered a link rating. So with algorithms like Penguin, you can no longer use low quality links. For example, using corrupted or so-called spammed links, in addition to not having a positive effect on your site, may even reduce your site"s ranking and penalties. Therefore, pay close attention to the quality of the links so that the quality score you receive from Google is higher.

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In simpler terms, it can be said that the sensitivity of this algorithm is on websites that operate in the field of health and health and financial and economic. First, all sites are reviewed and analyzed by this algorithm. If the websites are in the field of medical and financial activities, they will be further examined by the E.A.T algorithm. Sites that are examined by the E.A.T algorithm, all their content and content are analyzed very carefully to remove the site from the list of displays in users" search results if there is something suspicious that deceives users.

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The advantage of internal links for Google

Internal linking allows users to easily access the content they want and spend a lot of time on the website to read and visit the post and benefit from related content and easily access them.

If users enter the website and seek to meet their needs, and in the meantime encounter their favorite content, they will also refer to other pages of the site to obtain more relevant content and will spend a lot of time on the site, which causes Reduces user repulsion and bounce rate. The lower the bounce rate, the better, and the higher the Google score for that website.

When internal linking is done inside the website, users who enter the website and read the content of the site, if that content is fruitful and useful for them, will definitely follow the other content of the site with more interest and enthusiasm.

With internal linking, the site traffic will increase significantly and the bounce rate will decrease. As the bounce rate on the site decreases, the SEO of the site will improve and Google will put the website in a better position.

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Keyword research with SEMrush:

First of all, we must say that this tool is known among SEO experts as a keyword researcher, and experts know and love this tool because of the power and characteristics of keyword research. You can use this tool to type your desired keyword in the search box and get information about keywords. The information you get through this tool can help you choose the best keyword and improve your SEO and keyword level.

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